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Pillot de Chenecey, Sean
Libros de: Pillot de Chenecey, Sean
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The Post-Truth Business "How to Rebuild Brand Authenticity in a Distrusting World"
Pillot De Chenecey, Sean
Kogan Page (2018)
- EAN: 9780749482817
- Páginas: 288
- Fecha de edición: 2018
pvp.21,00 €
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Brands are built on trust, but in a post-truth world they're faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and ...
