Phillips, Robert
Libros de: Phillips, Robert
Mostrando 2 libros encontrados. (1 páginas).
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The Oxford Handbook of Pricing Management
Özer, Özalp Phillips, Robert
Oxford University Press (2014)
- EAN: 9780198714811
- Páginas: 976
- Fecha de edición: 2014
pvp.44,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in ...
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Pricing And Revenue Optimization
Phillips, Robert
Stanford University Press. (2005)
- EAN: 9780804746984
- Páginas: 384
- Fecha de edición: 2005
pvp.80,00 €
Sin Stock. Posibilidad entre 11 y 20 dias
This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of ...