Phillips, Robert

Libros de: Phillips, Robert

Mostrando 2 libros encontrados. (1 páginas).


  • The Oxford Handbook of Pricing Management

    Özer, Özalp Phillips, Robert

    Oxford University Press (2014)

    valoración

    • EAN: 9780198714811
    • Páginas: 976
    • Fecha de edición: 2014

    pvp.44,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in ...

  • Pricing And Revenue Optimization

    Phillips, Robert

    Stanford University Press. (2005)

    valoración

    • EAN: 9780804746984
    • Páginas: 384
    • Fecha de edición: 2005

    pvp.80,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of ...