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Petersen, J. Andrew

Libros de: Petersen, J. Andrew

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  • Statistical Methods in Customer Relationship Management

    Statistical Methods in Customer Relationship Management

    Kumar, Viba Petersen, J. Andrew

    Wiley & Sons Ltd. (2012)

    valoración

    • EAN: 9781119993209
    • Páginas: 286
    • Fecha de edición: 2012

    pvp.81,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models ...