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Peters, Kay

Libros de: Peters, Kay

Mostrando 1 libros encontrados. (1 páginas).

  • International Direct Marketing: Principles, Best Practices, Marketing Facts

    International Direct Marketing: Principles, Best Practices, Marketing Facts

    Hesse, Jurgen Krafft, Manfred Peters, Kay Rinas, Diane

    Springer (2007)

    valoración

    • EAN: 9783540396314
    • Páginas: 400
    • Fecha de edición: 2007

    pvp.74,85 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic ...