Perloff, Richard M.
Libros de: Perloff, Richard M.
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The Dynamics of Persuasion
Perloff, Richard M.
Routledge (2013)
- EAN: 9780415507424
- Páginas: 568
- Fecha de edición: 2013
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With substantial revisions reflecting new research and changes in society, the fifth edition of The Dynamics of Persuasion introduces students to major theories of persuasion and attitudes, using theory as the key to unlock the ...