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Percy, Larry
Libros de: Percy, Larry
Mostrando 3 libros encontrados. (1 páginas).
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Strategic Brand Management
Percy, Larry Pervan, Simon Rosenbaum-Elliott, Richard
Oxford University Press (2015)
- EAN: 9780198704201
- Páginas: 346
- Fecha de edición: 2015
pvp.59,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Strategic Brand Management, 3e uniquely analyses the social and cultural aspects of brand strategy and its influence on consumer perceptions around the world. Written by experts in the field, it is designed to ensure students ...
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Strategic Advertising Management
Percy, Larry
Oxford University Press. (2012)
- EAN: 9780199605583
- Páginas: 416
- Fecha de edición: 2012
pvp.55,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective, in the ...
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Strategic Advertising Management
Percy, Larry
Oxford University Press. (2008)
- EAN: 9780199532575
- Páginas: 448
- Fecha de edición: 2008
pvp.49,50 €
Sin Stock. Posibilidad entre 11 y 20 dias
Strategic Advertising Management presents a strong theoretical foundation for the development of effective marketing communication. The text then outlines how this theory can be used by managers in the development of effective marketing communication plans ...
