Pearson, David
Libros de: Pearson, David
Mostrando 1 libros encontrados. (1 páginas).
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The 20 Ps of Marketing "A Complete Guide to Marketing Strategy"
Pearson, David
Kogan Page (2013)
- EAN: 9780749471064
- Páginas: 336
- Fecha de edición: 2013
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Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on ...