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Payne, Adrian

Libros de: Payne, Adrian

Mostrando 2 libros encontrados. (1 páginas).

  • Handbook Of Crm.

    Handbook Of Crm.

    Payne, Adrian

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750664370
    • Páginas: 288
    • Fecha de edición: 2005

    pvp.56,10 €

    Disponible entre 11 y 20 dias

    Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is ...

  • Customer Relationship Management: Perspectives From The Market Place

    Customer Relationship Management: Perspectives From The Market Place

    Knox, Simon Maklan, Stan Payne, Adrian Peppard, Joe Ryals, Lynette

    Butterworth-Heinemann (2003)

    valoración

    • EAN: 9780750656771
    • Páginas: 302
    • Fecha de edición: 2003

    pvp.59,90 €

    Disponible entre 11 y 20 dias

    Based on a systematic management progression developed by Professor Payne, this text seeks to ensure the maximum impact and efficiency of customer relationship management programmes. It backs up these five processes - strategy development, value ...