Pauwels, Pieter
Libros de: Pauwels, Pieter
Mostrando 1 libros encontrados. (1 páginas).
-
Research On International Service Marketing: a State Of The Art.
Pauwels, Pieter Ruyter, Ko De
Jai Press (2005)
- EAN: 9780762311859
- Páginas: 197
- Fecha de edición: 2005
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Volume 15 of Advances in International Marketing explores the current research in international service marketing through the eyes of scholars from eight different countries on three continents. A truly international perspective emerges on the nature ...