Pauwels-Delassus, Véronique
Libros de: Pauwels-Delassus, Véronique
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The Handbook of Brand Management Scales
Pauwels-Delassus, Véronique Zarantonello, Lia
Routledge (2015)
- EAN: 9780415742962
- Páginas: 324
- Fecha de edición: 2015
pvp.74,40 €
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The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing ...