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Parsons, Elizabeth

Libros de: Parsons, Elizabeth

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  • Contemporary Issues In Marketing And Consumer Behaviour

    Contemporary Issues In Marketing And Consumer Behaviour

    Maclaran, Pauline Parsons, Elizabeth

    Butterworth-Heinemann (2009)

    valoración

    • EAN: 9780750687393
    • Páginas: 202
    • Fecha de edición: 2009

    pvp.37,70 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more. Importantly, "Contemporary Issues in ...