Parowicz, Izabella
Libros de: Parowicz, Izabella
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Cultural Heritage Marketing "A Relationship Marketing Approach to Conservation Services"
Parowicz, Izabella
Palgrave (2018)
- EAN: 9783030002862
- Páginas: 158
- Fecha de edición: 2018
pvp.59,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead, ...