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Palmer, Adrian

Libros de: Palmer, Adrian

Mostrando 2 libros encontrados. (1 páginas).

  • Introduction To Marketing "Theory And Practice"

    Introduction To Marketing "Theory And Practice"
     Theory And Practice

    Palmer, Adrian

    Oxford University Press (2009)

    valoración

    • EAN: 9780199557448
    • Páginas: 576
    • Fecha de edición: 2009

    pvp.43,65 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The new edition maintains a four part structure, beginning with the fundamentals of the marketing environment and outlining what marketing really is. Part two considers customers and how they are central to marketing activities, and ...

  • Introduction To Marketing: Theory And Practice.

    Introduction To Marketing: Theory And Practice.

    Palmer, Adrian

    Oxford University Press (2004)

    valoración

    • EAN: 9780199266272
    • Páginas: 644
    • Fecha de edición: 2004

    pvp.56,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This text provides a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. It begins by presenting the underlying theoretical bases of marketing which are often borrowed from the ...