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Palmatier, Robert W.

Libros de: Palmatier, Robert W.

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  • Marketing Strategy "Based on First Principles and Data Analytics"

    Marketing Strategy "Based on First Principles and Data Analytics"

    Palmatier, Robert W. Sridhar, Shrihari

    Macmillan Publishers (2021)

    valoración

    • EAN: 9781352011463
    • Páginas: 382
    • Fecha de edición: 2021

    pvp.69,95 €

    Disponible entre 11 y 20 dias

    Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of ...