Olins, Wally
Libros de: Olins, Wally
Mostrando 3 libros encontrados. (1 páginas).
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Wally Olins: Brand New "The Shape of Brands to Come"
Olins, Wally
Thames & Hudson Ltd (2014)
- EAN: 9780500291399
- Páginas: 200
- Fecha de edición: 2014
pvp.25,55 €
Disponible entre 11 y 20 dias
Wally Olins' fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises ...
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Wally Olins On Brand
Olins, Wally
Thames & Hudson Ltd (2004)
- EAN: 9780500285152
- Páginas: 256
- Fecha de edición: 2004
pvp.17,95 €
Disponible entre 11 y 20 dias
Brands and branding are the most significant contributions that commerce has ever made to popular culture. But branding has now moved so far beyond its commercial origins that consumer response has entered uncharted territory. Wally ...
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Brand. las Marcas Segun Wally Olins.
Olins, Wally
Ediciones Turner (2004)
- EAN: 9788475066646
- Páginas: 286
- Fecha de edición: 2004
pvp.19,00 €
Disponible entre 3 y 7 días
Las marcas son el fenómeno cultural por excelencia de nuestro tiempo y objeto de un debate a menudo banalizado por los prejuicios y las suposiciones frívolas. En este libro, el experto mundial Wally Olins desmonta ...