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O'Hara, Chris
Libros de: O'Hara, Chris
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Customer Data Platforms "Use People Data to Transform the Future of Marketing Engagement"
Kihn, Martin O'Hara, Chris
Wiley & Sons Ltd. (2020)
- EAN: 9781119790112
- Páginas: 240
- Fecha de edición: 2020
pvp.24,95 €
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Master the hottest technology around to drive marketing success
Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal ...
