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Ofir, Chezy

Libros de: Ofir, Chezy

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  • New Directions in Behavioral Pricing

    New Directions in Behavioral Pricing

    Ofir, Chezy

    World Scientific Publishing (2024)

    valoración

    • EAN: 9789811292224
    • Páginas: 208
    • Fecha de edición: 2024

    pvp.112,95 €

    En stock

    Behavioral pricing research is viewed as central to academic marketing research as well as strategic pricing. The objective of this book is to introduce new research directions in Behavioral Pricing. It investigates how consumers perceive, ...