O' Reilly, Daragh
Libros de: O' Reilly, Daragh
Mostrando 1 libros encontrados. (1 páginas).
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Marketing The Arts "A Fresh Approach"
A Fresh ApproachO' Reilly, Daragh
Routledge (2010)
- EAN: 9780415496865
- Páginas: 328
- Fecha de edición: 2010
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Offers the various ways to study and practice arts marketing, moving away from traditional managerial marketing to embrace other areas of marketing theory, including branding and consumer culture theory.