Nwankwo, Sonny
Libros de: Nwankwo, Sonny
Mostrando 1 libros encontrados. (1 páginas).
-
Principles of Marketing "A Value-Based Approach"
Bathgate, Ian K. Gbadamosi, Ayantunji Nwankwo, Sonny
Palgrave (2013)
- EAN: 9780230392700
- Páginas: 428
- Fecha de edición: 2013
pvp.52,50 €
Disponible entre 11 y 20 dias
Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering - including the reputation of the organization, staff representation, product benefits, ...