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Nickles, Liz
Libros de: Nickles, Liz
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Brand Storm "Surviving and Thriving in the New Consumer-Led Marketplace"
Iyer, Savita Nickles, Liz
Palgrave (2012)
- EAN: 9780230341685
- Páginas: 256
- Fecha de edición: 2012
pvp.24,95 €
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Branding has become ubiquitous, with new brands becoming word-of-mouth successes literally overnight, and many welcome the easy familiarity they bring to daily life. But now brand proliferation is threatening not only to stifle true choice ...
