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Ng, Sharon

Libros de: Ng, Sharon

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  • Handbook of Culture and Consumer Behavior

    Handbook of Culture and Consumer Behavior

    Lee, Angela Y. Ng, Sharon

    Oxford University Press. (2015)

    valoración

    • EAN: 9780199388523
    • Páginas: 368
    • Fecha de edición: 2015

    pvp.48,60 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial ...