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Newman, Bruce I.
Libros de: Newman, Bruce I.
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The Marketing Revolution in Politics "What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing"
Newman, Bruce I.
Toronto University Press (2016)
- EAN: 9781442647992
- Páginas: 224
- Fecha de edición: 2016
pvp.28,50 €
Sin Stock. Posibilidad entre 11 y 20 dias
In 2008, Barack Obama's presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and ...
