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Newell, F.
Libros de: Newell, F.
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Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship
Newell, F.
Kogan Page (2003)
- EAN: 9780749439477
- Páginas: 263
- Fecha de edición: 2003
pvp.36,30 €
Sin Stock. Posibilidad entre 11 y 20 dias
Companies are spending millions on CRM (customer relationship marketing), yet customers are more dissatisfied than ever. This book analyses why there have been so many failures and shows, through examples and case studies, how to ...
