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Mühlbacher, Hans

Libros de: Mühlbacher, Hans

Mostrando 1 libros encontrados. (1 páginas).

  • Marketing Management "A Value-Creation Process"

    Marketing Management "A Value-Creation Process"

    Dubois, Pierre-Louis Flores, Laurent Jolibert, A. Mühlbacher, Hans

    Palgrave (2012)

    valoración

    • EAN: 9780230240957
    • Páginas: 465
    • Fecha de edición: 2012

    pvp.63,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organization and involving most personnel as part-time marketers. The authors argue that every ...