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Mooij, M. De
Libros de: Mooij, M. De
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Global Marketing and Advertising "Understanding Cultural Paradoxes"
Mooij, M. De
Sage Publications (2013)
- EAN: 9781452257174
- Páginas: 416
- Fecha de edición: 2013
pvp.56,75 €
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Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising, Fourth Edition, offers a mix of theory and practical applications as it covers ...
