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Minsky, Laurence

Libros de: Minsky, Laurence

Mostrando 2 libros encontrados. (1 páginas).

  • Global Brand Management "A Guide to Developing, Building and Managing an International Brand "

    Global Brand Management "A Guide to Developing, Building and Managing an International Brand "

    Geva, Ilan Minsky, Laurence

    Kogan Page (2019)

    valoración

    • EAN: 9780749483609
    • Páginas: 293
    • Fecha de edición: 2019

    pvp.53,95 €

    Disponible entre 11 y 20 dias

    In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an ...

  • The Activation Imperative "How to Build Brands and Business by Inspiring Action"

    The Activation Imperative "How to Build Brands and Business by Inspiring Action"

    Minsky, Laurence Rosen, William

    Rowman & Littlefield (2016)

    valoración

    • EAN: 9781442257047
    • Páginas: 222
    • Fecha de edición: 2016

    pvp.20,00 €

    En stock

    How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment? How can they provide consumers with seamless experiences ...