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McDonald, Malcolm
Libros de: McDonald, Malcolm
Mostrando 4 libros encontrados. (1 páginas).
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El management de las cuentas clave "Cómo seleccionar, tratar y retener a los clientes más rentables"
Mcdonald, Malcolm Woodburn, Diana
Ediciones Granica (2013)
- EAN: 9789506417772
- Páginas: 492
- Fecha de edición: 2013
pvp.31,10 €
Sin Stock. Posibilidad entre 3 y 7 días
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Marketing Due Diligence: Reconnecting Strategy To Share Price
Mcdonald, Malcolm Smith,Brian C. Ward, Keith
Butterworth-Heinemann (2007)
- EAN: 9780750683425
- Páginas: 256
- Fecha de edición: 2007
pvp.46,15 €
Sin Stock. Posibilidad entre 11 y 20 dias
The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world ...
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Marketing Due Diligence
Mcdonald, Malcolm
Butterworth-Heinemann (2005)
- EAN: 9780750667272
- Páginas: 300
- Fecha de edición: 2005
pvp.45,00 €
Sin Stock. Posibilidad entre 11 y 20 dias
At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern. What matters is share price and what drives share price is the creation ...
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Market Segmentation
Dunbar, I. Mcdonald, Malcolm
Butterworth-Heinemann (2004)
- EAN: 9780750659819
- Páginas: 465
- Fecha de edición: 2004
pvp.42,50 €
Sin Stock. Posibilidad entre 11 y 20 dias
'Now Professor Malcolm McDonald and Ian Dunbar have peeled away the layers of complexity and confusion to produce a step-by- step guide through the difficult terrain of market segmentation. The value of their book to ...
