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McCabe, Scott

Libros de: McCabe, Scott

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  • Marketing Communications In Tourism & Hospitality.

    Marketing Communications In Tourism & Hospitality.

    Mccabe, Scott

    Butterworth-Heinemann (2009)

    valoración

    • EAN: 9780750682770
    • Páginas: 320
    • Fecha de edición: 2009

    pvp.37,70 €

    Disponible entre 11 y 20 dias

    The rapid diffusion of technology in tourism and hospitality, coupled with the fragmenting and consolidating nature of tourism and hospitality sector, has demanded an increased emphasis on marketing communication strategies: how they can meet the ...