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Mazzocchi, Mario
Libros de: Mazzocchi, Mario
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Statistics For Marketing And Consumer Research.
Mazzocchi, Mario
Sage Publications (2008)
- EAN: 9781412911221
- Páginas: 412
- Fecha de edición: 2008
pvp.49,00 €
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Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied ...
