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Massingham, Lester

Libros de: Massingham, Lester

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  • Essentials of Marketing Management

    Essentials of Marketing Management

    Lancaster, Geoff Massingham, Lester

    Routledge (2017)

    valoración

    • EAN: 9781138038967
    • Páginas: 480
    • Fecha de edición: 2017

    pvp.67,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the ...