Markman, Gideon D.
Libros de: Markman, Gideon D.
Mostrando 1 libros encontrados. (1 páginas).
-
The Competitive Dynamics of Entrepreneurial Market Entry
Markman, Gideon D. Phan, Phillip H.
Edward Elgar (2011)
- EAN: 9781849802710
- Páginas: 552
- Fecha de edición: 2011
pvp.186,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Research on general market entry usually focuses on large enterprises. Often, however, small entrants can alter the competitive dynamics of an industry. This volume brings together the most prominent thought leaders and the best research ...