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Markman, Gideon D.

Libros de: Markman, Gideon D.

Mostrando 1 libros encontrados. (1 páginas).

  • The Competitive Dynamics of Entrepreneurial Market Entry

    The Competitive Dynamics of Entrepreneurial Market Entry

    Markman, Gideon D. Phan, Phillip H.

    Edward Elgar (2011)

    valoración

    • EAN: 9781849802710
    • Páginas: 552
    • Fecha de edición: 2011

    pvp.186,95 €

    Disponible entre 11 y 20 dias

    Research on general market entry usually focuses on large enterprises. Often, however, small entrants can alter the competitive dynamics of an industry. This volume brings together the most prominent thought leaders and the best research ...