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Manners, Crispin
Libros de: Manners, Crispin
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How to Sell Value-Demystified "A Practical Guide for Communications Agencies"
Manners, Crispin
Emerald Group Publishing Limited (2023)
- EAN: 9781837971251
- Páginas: 125
- Fecha de edición: 2023
pvp.28,50 €
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The latest research from the Public Relations and Communications Association (PRCA) demonstrates that 83% of agencies do not sell by value. This represents a significant threat to their future, especially during recessionary times, as it ...
