Mamali, Elizabeth
Libros de: Mamali, Elizabeth
Mostrando 1 libros encontrados. (1 páginas).
-
Marketing Myopia
Diderich, Monique Mamali, Elizabeth
Macat (2017)
- EAN: 9781912127337
- Páginas: 94
- Fecha de edición: 2017
pvp.7,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Theodore Levitts 1960 article 'Marketing Myopia' is a business classic that earned its author the nickname 'the father of modern marketing'. It is also a beautiful demonstration of the problem solving skills that are crucial ...