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Maklan, Stan

Libros de: Maklan, Stan

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  • Customer Relationship Management: Perspectives From The Market Place

    Customer Relationship Management: Perspectives From The Market Place

    Knox, Simon Maklan, Stan Payne, Adrian Peppard, Joe Ryals, Lynette

    Butterworth-Heinemann (2003)

    valoración

    • EAN: 9780750656771
    • Páginas: 302
    • Fecha de edición: 2003

    pvp.59,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Based on a systematic management progression developed by Professor Payne, this text seeks to ensure the maximum impact and efficiency of customer relationship management programmes. It backs up these five processes - strategy development, value ...