Majaro, Simon
Libros de: Majaro, Simon
Mostrando 1 libros encontrados. (1 páginas).
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International Marketing "A Strategic Approach to World Markets"
Majaro, Simon
Routledge (2014)
- EAN: 9780415752077
- Páginas: 310
- Fecha de edición: 2014
pvp.41,95 €
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Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and ...