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Maison, Dominika

Libros de: Maison, Dominika

Mostrando 2 libros encontrados. (1 páginas).

  • The Psychology of Financial Consumer Behavior

    The Psychology of Financial Consumer Behavior

    Maison, Dominika

    Springer (2019)

    valoración

    • EAN: 9783030105693
    • Páginas: 236
    • Fecha de edición: 2019

    pvp.124,95 €

    Disponible entre 11 y 20 dias

    This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and investing have been explained using demographic and economic factors such as income and product pricing. The consequence ...

  • Qualitative Marketing Research "Understanding Consumer Behaviour"

    Qualitative Marketing Research "Understanding Consumer Behaviour"

    Maison, Dominika

    Routledge (2018)

    valoración

    • EAN: 9781138607767
    • Páginas: 238
    • Fecha de edición: 2018

    pvp.48,95 €

    Disponible entre 11 y 20 dias

    This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious ...