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Magnotta. Edoardo

Libros de: Magnotta. Edoardo

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  • Digital Disruption in Marketing and Communications "A Strategic and Organizational Approach"

    Digital Disruption in Marketing and Communications "A Strategic and Organizational Approach"

    Magnotta. Edoardo

    Routledge (2019)

    valoración

    • EAN: 9780367196295
    • Páginas: 230
    • Fecha de edición: 2019

    pvp.149,95 €

    Disponible entre 11 y 20 dias

    This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfully face the upcoming challenges. They must learn how to innovate and change ...