Macrury, Iain
Libros de: Macrury, Iain
Mostrando 1 libros encontrados. (1 páginas).
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The Advertising Handbook
Hardy, Jonathan Macrury, Iain Powell, Helen
Routledge (2018)
- EAN: 9781138678835
- Páginas: 280
- Fecha de edición: 2018
pvp.44,95 €
Disponible entre 11 y 20 dias
The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising ...