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Lusch,Robert F.

Libros de: Lusch,Robert F.

Mostrando 2 libros encontrados. (1 páginas).

  • The Service-Dominant Logic Of Marketing: Dialog, Debate, And Directions

    The Service-Dominant Logic Of Marketing: Dialog, Debate, And Directions

    Lusch,Robert F. Vargo, Stephen L.

    M.E. Sharpe (2006)

    valoración

    • EAN: 9780765614919
    • Páginas: 449
    • Fecha de edición: 2006

    pvp.57,30 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and ...

  • The Service-Dominant Logic Of Marketing: Dialog, Debate, And Directions

    The Service-Dominant Logic Of Marketing: Dialog, Debate, And Directions

    Lusch,Robert F.

    M.E. Sharpe (2006)

    valoración

    • EAN: 9780765614902
    • Páginas: 416
    • Fecha de edición: 2006

    pvp.142,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and ...