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Louviere, J.
Libros de: Louviere, J.
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Best-Worst Scaling "Theory, Methods and Applications"
Louviere, J.
Cambridge University Press (2015)
- EAN: 9781107043152
- Páginas: 352
- Fecha de edición: 2015
pvp.59,55 €
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Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple choices that asks participants to choose both the most and the least attractive options or features from a set of choices. ...
