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López, Santiago

Libros de: López, Santiago

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  • Value-based Marketing Strategy "Pricing and Costs for Relationship Marketing"

    Value-based Marketing Strategy "Pricing and Costs for Relationship Marketing"

    López, Santiago

    Vernon Press (2014)

    valoración

    • EAN: 9781622730209
    • Páginas: 295
    • Fecha de edición: 2014

    pvp.55,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to ...