Longbottom, David
Libros de: Longbottom, David
Mostrando 1 libros encontrados. (1 páginas).
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Alternative Market Research Methods "Market Sensing"
Lawson, Alison Longbottom, David
Routledge (2016)
- EAN: 9781138843721
- Páginas: 330
- Fecha de edición: 2016
pvp.49,95 €
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Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research ...