Longbottom, David

Libros de: Longbottom, David

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  • Alternative Market Research Methods "Market Sensing"

    Lawson, Alison Longbottom, David

    Routledge (2016)

    valoración

    • EAN: 9781138843721
    • Páginas: 330
    • Fecha de edición: 2016

    pvp.49,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research ...