Liozu, Stephan M.
Libros de: Liozu, Stephan M.
Mostrando 1 libros encontrados. (1 páginas).
-
Innovation in Pricing "Contemporary Theories and Best Practices"
Hinterhuber, Andreas Liozu, Stephan M.
Routledge (2017)
- EAN: 9781138738270
- Páginas: 418
- Fecha de edición: 2017
pvp.63,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many ...