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Lilien, Gary
Libros de: Lilien, Gary
Mostrando 2 libros encontrados. (1 páginas).
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Handbook of Business to Business Marketing
Lilien, Gary
Edward Elgar (2012)
- EAN: 9781849801423
- Páginas: 800
- Fecha de edición: 2012
pvp.236,60 €
Sin Stock. Posibilidad entre 11 y 20 dias
This insightful Handbook provides a comprehensive state of the art review of business to business marketing. Comprised of 38 chapters, written by internationally renowned contributors, each chapter provides: perspectives of a particular area or issue ...
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Principles Of Marketing Engineering
Lilien, Gary
Trafford Publishing (2007)
- EAN: 9781425135867
- Páginas: 232
- Fecha de edición: 2007
pvp.48,50 €
Sin Stock. Posibilidad entre 11 y 20 dias
Marketing engineering blends the scientific rigor of marketing analytics with the craft of traditional marketing to create the 21st Century tools for marketing decision making
