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Lawson, Alison
Libros de: Lawson, Alison
Mostrando 2 libros encontrados. (1 páginas).
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Doing Marketing Research "Alternative Methods for Market Sensing"
Hancock, Charles Lawson, Alison
Routledge (2025)
- EAN: 9781032972244
- Páginas: 264
- Fecha de edición: 2025
pvp.68,95 €
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Traditional research methods in marketing can be illuminating when used well, but all too often their results fail to provide the depth of understanding that organisations need to anticipate market needs.
Doing Marketing Research ... -
Alternative Market Research Methods "Market Sensing"
Lawson, Alison Longbottom, David
Routledge (2016)
- EAN: 9781138843721
- Páginas: 330
- Fecha de edición: 2016
pvp.49,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research ...
