Lantos, Geoffrey Paul
Libros de: Lantos, Geoffrey Paul
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Consumer Behavior in Action "Real-Life Applications for Marketing Managers"
Lantos, Geoffrey Paul
Routledge (2010)
- EAN: 9780765620903
- Páginas: 648
- Fecha de edición: 2010
pvp.52,70 €
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Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and ...