Lantos, Geoffrey Paul

Libros de: Lantos, Geoffrey Paul

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  • Consumer Behavior in Action "Real-Life Applications for Marketing Managers"

    Lantos, Geoffrey Paul

    Routledge (2010)

    valoración

    • EAN: 9780765620903
    • Páginas: 648
    • Fecha de edición: 2010

    pvp.52,70 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and ...