Tu pedido
Lancaster, Geoff
Libros de: Lancaster, Geoff
Mostrando 3 libros encontrados. (1 páginas).
-
Essentials of Marketing Management
Lancaster, Geoff Massingham, Lester
Routledge (2017)
- EAN: 9781138038967
- Páginas: 480
- Fecha de edición: 2017
pvp.67,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the ...
-
Management Of Marketing
Lancaster, Geoff
Butterworth-Heinemann (2005)
- EAN: 9780750661034
- Páginas: 410
- Fecha de edición: 2005
pvp.37,00 €
Sin Stock. Posibilidad entre 11 y 20 dias
The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses ...
-
Marketing
Lancaster, Geoff
Macmillan Publishers (2004)
- EAN: 9780333987896
- Páginas: 434
- Fecha de edición: 2004
pvp.39,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Adopting a student-centred approach with activities, exercises and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time.
The book includes coverage of newer areas such ...
