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Lamson, Melissa
Libros de: Lamson, Melissa
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Market Entry into the USA "Why European Companies Fail and How to Succeed"
Drews, Ralf Lamson, Melissa
Springer Verlag (2015)
- EAN: 9783319171234
- Páginas: 125
- Fecha de edición: 2015
pvp.57,20 €
Sin Stock. Posibilidad entre 11 y 20 dias
This book connects a buying psychology driven by American beliefs and values with a company's go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region ...
