Krishnamurthi, Lakshman
Libros de: Krishnamurthi, Lakshman
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Principles of Pricing "An Analytical Approach"
Krishnamurthi, Lakshman Vohra, Rakesh
Cambridge University Press (2012)
- EAN: 9781107010659
- Páginas: 260
- Fecha de edición: 2012
pvp.43,15 €
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Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other ...