Krishnamurthi, Lakshman

Libros de: Krishnamurthi, Lakshman

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  • Principles of Pricing "An Analytical Approach"

    Krishnamurthi, Lakshman Vohra, Rakesh

    Cambridge University Press (2012)

    valoración

    • EAN: 9781107010659
    • Páginas: 260
    • Fecha de edición: 2012

    pvp.43,15 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other ...